Few supplement terms have grown as quickly in the UK over the past year as "NAD+". It turns up in podcasts, on social media and on the shelves of high-street health shops, often surrounded by bold language about youth and longevity. If you are curious but sceptical, this guide is for you. We will explain what NAD+ actually is, how supplements try to influence it, what the research does and does not show, and how to think about it sensibly.
What is NAD+?
NAD+ stands for nicotinamide adenine dinucleotide. It is a coenzyme found in every living cell, and it acts as a kind of shuttle in hundreds of chemical reactions, particularly those that turn the food you eat into usable energy. Your body makes NAD+ from several building blocks, most of which come from vitamin B3 (niacin) in its various forms, as well as from the amino acid tryptophan.
In other words, NAD+ is not an exotic new substance. It is a basic part of cellular biochemistry that scientists have studied for over a century. What is new is the commercial interest in trying to raise it through supplements.
Why is everyone talking about it?
Laboratory and animal research has found that NAD+ levels in some tissues tend to fall with age. That observation has prompted a great deal of interest in whether supporting NAD+ could influence how we feel and function as we get older. Much of the early excitement came from studies in yeast, worms and mice.
It is important to be clear about the gap between those findings and human results. Research in people is still at a relatively early stage, many trials are small and short, and results so far have been mixed. There is currently no authorised health claim in Great Britain for NAD+ itself, and no supplement can honestly promise to slow ageing. Anyone telling you otherwise is going beyond the evidence.
NAD+, NR and NMN: what is the difference?
NAD+ is a large molecule, so most supplements do not provide NAD+ directly. Instead, they provide smaller precursors that the body can convert:
- Nicotinamide riboside (NR) – a form of vitamin B3. Nicotinamide riboside chloride is authorised as a novel food for use in food supplements, with a maximum of 300 mg per day for adults.
- Nicotinamide mononucleotide (NMN) – a closely related precursor that has been widely sold online, but its regulatory status as a food supplement ingredient in the UK and EU is not established, so you will rarely see it on reputable UK shelves.
- Nicotinamide and nicotinic acid – the traditional forms of niacin found in many multivitamins.
Because NR is a source of niacin, products providing it at a meaningful level can carry the authorised niacin claims. For example, niacin contributes to the reduction of tiredness and fatigue and niacin contributes to normal energy-yielding metabolism. These claims relate to niacin as a vitamin; they say nothing about ageing, and we will not pretend otherwise.
One vegetable capsule a day providing 300 mg of nicotinamide riboside chloride, a form of vitamin B3; niacin contributes to the reduction of tiredness and fatigue.
View product →What does human research actually show?
Here is a fair summary of where things stand:
- NR raises NAD+ in blood. Several human trials have shown that taking NR increases NAD+ and related compounds measured in the blood. That part is fairly consistent.
- Effects on performance and health markers are inconsistent. Trials looking at exercise performance, metabolic markers or muscle function in healthy adults have produced mixed results, often showing no clear difference from placebo.
- Studies are short. Most last weeks or a few months, so long-term outcomes are unknown.
- Research is active. Larger trials are under way, and the picture may become clearer over the next few years.
The honest conclusion: NAD+ precursors are an interesting area of science, and NR is a legitimate, regulated source of vitamin B3. But they are not a shortcut, and they should not be bought on the promise of turning back the clock.
Where does resveratrol fit in?
You will often see NAD+ precursors combined with trans-resveratrol, a plant compound found in grapes and Japanese knotweed. This pairing comes from laboratory research into the same cellular pathways. As with NAD+, human evidence remains limited, and there are no authorised health claims for resveratrol in Great Britain. If you choose a combined product, do so knowing that the niacin content is the part with an established nutritional role.
Lifestyle habits come first
If your interest in NAD+ is really about staying energetic and capable as you get older, the habits with the strongest evidence are not glamorous, but they work:
- Strength training two or three times a week to maintain muscle and function. Our guide to training over 40 is a good place to start.
- Regular aerobic activity, such as brisk walking, cycling or swimming.
- Enough protein spread across the day; see protein after 50.
- Consistent sleep and daylight exposure.
- A varied diet that naturally includes niacin from meat, fish, poultry, eggs, dairy, wholegrains, nuts and pulses.
A supplement can sit on top of these foundations. It cannot replace them.
How to choose an NAD+ supplement sensibly
- Check the exact ingredient. Look for "nicotinamide riboside chloride" with a stated amount, rather than vague terms such as "NAD+ complex".
- Respect the daily limit. For NR, 300 mg per day is the maximum set for adults.
- Look for single-ingredient transparency. Proprietary blends make it impossible to know what you are getting.
- Be wary of big promises. Words like "reverse ageing" or "cellular rejuvenation" are red flags in the UK, where such claims are not permitted.
- Check suitability. These products are for adults only and are not suitable during pregnancy or breastfeeding. Speak to your GP if you take medication or have a medical condition.
Products mentioned in this article
One vegetable capsule a day providing 300 mg of nicotinamide riboside chloride, a form of vitamin B3; niacin contributes to the reduction of tiredness and fatigue.
View product →
A two-capsule daily formula combining 500 mg of trans-resveratrol from Japanese knotweed with 120 mg of nicotinamide riboside.
View product →Frequently asked questions
Is NAD+ the same as vitamin B3?
No. NAD+ is a coenzyme your body makes, largely from vitamin B3. Supplements usually provide a form of vitamin B3, such as nicotinamide riboside, which the body can use to make NAD+.
Can NAD+ supplements slow ageing?
There is no good evidence that they do in humans, and no such claim is authorised in the UK. Treat any product that promises this with caution.
Is nicotinamide riboside legal in the UK?
Yes. Nicotinamide riboside chloride is authorised as a novel food for use in food supplements, with a maximum intake of 300 mg per day for adults.
When is the best time to take an NR supplement?
Most people take it in the morning with water, following the label directions. It contains no caffeine and is not a stimulant.
Can I get enough niacin from food?
Most people in the UK do. Meat, fish, eggs, dairy, wholegrains and nuts are all good sources. A supplement is optional, not essential.
Food supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.